Lying on the Poster
Lie on the mutha'funkin' poster.
LIE LIE LIE
People want you to lie to them on the poster.
It's called "soft soap."
It's called "humbuggery."
It's called "salesmanship."
Ultimately, it's called "entertainment."
Everybody knows there's a long walk between the ad & the product.
Look at Burger King / McDonalds / ALLTHETHINGS... look at their ads.
Everybody knows the burgers don't come out like that.
But it doesn't slow down the billions in sales.
Because people don't buy to receive the promise on the poster.
People buy BECAUSE of the promise on the poster.
You only need to deliver 80% of the goods.
Take for example, "Debbie Does Dallas" (1978).
The promotional material they put out had phrases such as "Starring Ex Dallas Cowgirl Cheerleader Bambi Woods" and "You'll do more than cheer for this X Dallas Cheerleader" - claims which were completely false.
Nobody asked for a refund because Debbie wasn't an ex-Dallas cowgirl.
As a matter of fact, people became EXTREMELY INTRIGUED by this premise, and purchased a ticket because of it.
IT WAS THE BOOBS, THE SEX, & THE GIRL
that delivered the goods, that provided the entertainment,
not the lie on the poster.
Moral of the story?
Lie on the poster to get people's attention...
...then reward the audience with spectacle.