"The Smurfs" & Toddler Mind Control Technique #3
Anchoring Brand Loyalty.
The third toddler movie mind control technique (lol) I noticed in "The Smurfs" (2011) is the consistent use of emotional anchoring to strengthen brand loyalty in the minds of future young consumers.
Yes, I mean it.
A funny scene would play out, or even an semi-sexual one, or a heart-racing action bit, and then WHAM!
Blue Man Group.
What's being sold here is the potential to create loyal consumers out of babies and young children.
And companies are paying to do exactly that (because data).
Blank slates are seen by the corporate media as future potential customers.
Why leave future potential customers to chance, when you (as a mega corporation) have the science and capital to begin capturing their attention at the earliest ages?
It's an obvious competitive advantage.
This kind of mind control via neural-cinematic programming is real, and it works.
So companies pay for indirect product placements in movies - one where their brand is woven into the texture of the story.
When the ups-and-downs of the story occur, this is when the brands appear: to burn into your brain the "brand" (literally) while you're in a gooey impressionable state (usually after the height of fear or desire).
By linking the sponsor company's brand to a point in the movie when the emotions are highest, an "anchor" is created in your brain that holds the emotion (let's say: joy) and the brand (let's say: McDonald's) within the same feeling.
So the next time you feel joyful, you may inexplicably also desire McDonald's.
Or the next time you see a McDonald's, you might all of a sudden feel really good.
Because "joy" and "McDonald's" are now linked in your brain, they're now associated.
And that's going on ALL OVER this movie.
To capture the minds of children,
then mold them into loyal consumers
Baby, that's mind control.