Nobody Ever Walked Out of a Theater

Because of a ragged camera pan, or the sound mix being a bit off.

But audiences often walk out of theaters because they weren't entertained.

Any particular effect or moment is secondary to the overall effect.

Focus on what's exciting about your film.

Focus on the elements people would PAY to watch.

Focus on the exploitable.

Beyond that, let the chips fall where they may.

In many ways, the poster is more important than the movie.

Nothing is Impossible

Character Identification and You