Nature Industry Art

"The limit of organic form is Nature.

The limit of rational form is Industry.

At the intersection of Nature and Industry stands Art."

- Sergei Eisenstein


There's no such thing as the successful starving artist.

You are one or the other.

I did the romantic, van-travelling fine-artist bit for a decade.

It didn't get me any closer to my larger goals, and I realized I wasn't getting any younger.

So I worked to learn the things I didn't know I didn't know.

Subjects like business, entertainment law, distribution, sales, advertising, self-promotion, networking, public speaking.

It was at this point when I discovered a truth: art becomes art when it's sold.



Me too.

This is how we make things.

By selling them.

All of the artists I grew up admiring were accessible to me because of the marketplace.

Think about that for a moment.

Even the "weird ones" like David Lynch.

From the most experimental film anarchist to the company shill directing major franchises, every movie has reached your attention only because it benefits someone else.

Usually, that benefit is money.

Like, 90% of the time.

And that's okay.

The other 10% of the time is to persuade you of something.

That could mean persuading you to think the artist is cool & you should start following their work, to the other extreme where an enemy nation is feeding your brain with highly weaponized cultural propaganda.

Your movie stands at the intersection
of Nature and Industry.

Nature is the beautiful stuff.
The art stuff.

Industry is the money stuff.
The crowd stuff.

We can now conclude movies are a two-step process:

  1. Making the movie.
  2. Distributing the movie (for a profit).

Is a movie really a movie if it's never sold?

Cinematic Mindfulness

Art is Conflict