An axiom of the exploitation film business is having a campaign far better than the picture.
I think that still holds true today, for us.
We're trying to make a feature film independently with a very low budget - then market and distribute the movie until it catches a distribution deal, or successfully monetizes.
Or does something.
So this means you can make a bad movie with a great campaign, and still be successful.
This means you can make a good movie with an amazing campaign, and be successful.
But if you make an amazing movie with a bad (or no) campaign, you won't be successful.