Campaign > Picture

An axiom of the exploitation film business is having a campaign far better than the picture.

I think that still holds true today, for us.

We're trying to make a feature film independently with a very low budget - then market and distribute the movie until it catches a distribution deal, or successfully monetizes.

Or does something.

So this means you can make a bad movie with a great campaign, and still be successful.

This means you can make a good movie with an amazing campaign, and be successful.

But if you make an amazing movie with a bad (or no) campaign, you won't be successful.

Plan & execute an advertising campaign
far better than the picture.

Shooting with Faulty Equipment

If Yez Gonna Stay in dis Racket