Loving One Movie

Never fall hopelessly in love with any one movie.

Spend a year, max, on a movie from idea to distribution.

I know this is a lofty goal, but it's more achievable in this century than it's ever been.

Hear me out.

If you spend year after year refining one idea, or one movie... there's no guarantee that attitudes, taste, demand, or any other factor will meet you on the other side of time with the reward of success.

Generally, the pattern goes, the more time and money you invest in one product with no prior guarantee that this product is going to succeed, the greater risk for your movie's failure.

That's why in Silicon Valley startups practice something called "rapid iteration."

Twitter, for example, was conceived and had a working prototype up-and-running within two weeks.

It wasn't perfect, it was quite bare and glitchy, but it was live.

And it was working for the founders as a prototype, as a means of raising capital.

Content marketing also works on this principle... sort of.

The takeaway idea is, for content marketing, generally what one does is create a lot of content of varying types. Then this content is distributed using different mechanisms.

After a while it becomes clear, if there's a sizeable audience engagement, what type of content the audience wants.

Then you shift gears and focus on that type of content.

This tends to be the road to a successful content marketing based online business.

Steven Soderbergh had this kind of career, if you think about it.

He made his initial wacky independent features, each one so very distinct from the other.

Realizing he needed a box office hit if he was going to stay employed, he collected all of his filmmaking experience together and made the thriller "Out of Sight" (1998).

Lo and behold, it was a commercial success.

Getting the positive audience feedback from this experience, Soderbergh, seven movies into his filmography, finally lands into the classic Soderbergh style: the whispery intrigue, the slick-sexy cinematography, the dry humor, the playful variation on genre.

If, however, Soderbergh had been precious with each of his features, and spent year after year refining the screenplay of "Sex, Lies, and Videotape" ... Where would he be?

Probably in the same place you're in.

Never fall hopelessly in love with any one movie.

The skill is not in perfection, but in shipping your work - and starting again.

What's Independent Product All About?

DIY Theatrical Distribution