Content Marketing as Vertical Integration

Content marketing is the marketing buzz-phrase of 2016.

But I think it has a lot of merit in the rise of the new movie studio system.

What is content marketing?

It's defined as "a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

If you can consistently create valuable content that's free, then over time you can have a substantial audience.

This usually takes about 3 years, on average. 

And with that online audience, you can sell your movies directly to them.

No need to wait for permission from the major distributors.

There's other perks as well, such as calibrating your brand & movies as you go, based on real-time feedback. And the ability to personally collect personal data to help scale your enterprise.

The studio system is back, and this is the start of it.

With content marketing, you can begin vertically integrating your movie business.


"White Wilderness" vs "Ingagi"