Most artist-entrepreneurs aren't crazy about the business side of filmmaking.
We'd rather get messy, fall into the art, do the innovative work, live in the creative flourishes.
On the other hand, business models, business plans, market research, target markets, key performance indicators, outsourcing, investments, promotion, sales...
What a drag, right?
It kinda is.
And yet, well, maybe it isn't.
Because if you think about it, it's the only thing that allows us to do what we do.
This is true for even the most destitute romanting, like Vincent Van Gogh.
Without the business side,
there's no artistic side.
The only way to change the world with your art is with a savvy business supporting it.
This is historically true, and just as true today.