Today I stumbled on Zardulu & her Zardulism.
She's responsible for multiple viral videos. It's like she's cracked the code. They're all hoaxes, they're all brought into the public attention via third party Barnum-esque associates.
No social barrier is perceived as real in her pursuit for mythologizing the modern world. Hoaxes, lies, misdirection, outsourcing - anything is an option for Zardulu.
And the way she parallels modern viral media with ancient media is brilliant.
For decades I've been saying a new classicism will rise in the 21st Century. Here's a prophetic first sign of things to come. Better jump on that wave now.
Zardulism is an artistic extension of her 'hoaxing' social performative activities. There's a beautiful manifesto she's made available HERE.
Zardulu one of the best living artists currently - and why? Because she puts herself out there. She's not afraid to fail. She knows the joy of art is a numbers game. Her work is made for the PUBLIC first. She's tapping into the deep aesthetic need of the human brain. She creates artwork that functions as "pearls of merriment." She unlocks the felt presence of magic in everyday life. She's hustling non-stop. She inspires other to create art in her footsteps. In other words...