The Ten-Second Rule of Online Content
There's a folk rule among the suit-clad executives up in their coastal-water offices:
Something new should happen every ten seconds.
Meaning: Every ten seconds on a video, movie, series... something new should happen.
It's really a simple concept.
A new cut.
A new idea.
A new visual.
A new... thing.
And every ten seconds (or less).
This is about keeping somebody's attention.
And it reminds me of Edmund Burke's rap about variation being a prerequisite to beauty; and how even the variations themselves must vary...
And this body will be beautiful, if the lines which compose its surface are not continued, even so varied, in a manner that may weary or dissipate the attention. The variation itself must be continually varied.
If you're ever stuck in the middle of an editing binge, try using this throw away rule. Could make your life a little bit easier next time in a creative crunch.