Fake Video LLC

Fake Video LLC

Everything is fake. You already know that. CNN just reported that even the biggest Black Lives Matter group on Facebook is fake. The radical right-wing of America have also weaponized the use of fake news stories for their own nationalist agenda. All entertainment is based on illusion.

But in the fascinating new article in The Atlantic titled, The Era of Fake Video Begins, the author takes a snapshot of the peculiar cultural moment we're in right now:

"Unedited video has acquired an outsize authority in our culture... Video has likewise provided the proximate trigger for many other recent social conflagrations... Fabricated videos will create new suspicions about everything we watch. Politicians will exploit those doubts."

The idea is simple: We currently have a lot of faith in unedited "raw" video. If a bit of video is captured spontaneously & it's shocking to us / a group of people, our immediate reaction is to assume it's real - or at minimum, to really want it to be real.

But soon, the authenticity of all videos will be called into question. Why? Because technology is being rapidly advanced today to replace people's faces & voices in videos with those of other people. Or to recreate faces & voices out of thin air...

Never mind fake news. Very soon society will be over-run by fake videos. All scandals will be questionable if solely relied on video evidence - as it'll be easy to say an opponent faked it.

What does that mean for us?

Well, for starters, the ability to fake video will be a hot commodity in the near future. Seems like a good way to start a shady clandestine media company: one that specializes in face swaps, voice reconstructions, and facial recreations. Fake Video LLC.

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