Younger Audience

To capture the imagination of teens through 20-somethings, heighten the sense of urgency.

Say,

"Be part of something that's bigger than yourself
and be part of it now."

This tactic has worked from Steve Jobs at Apple to the worldwide recruitment efforts of ISIS.

Do you know what the average age
of an ISIS fighter is?
24 years old.

Desire Plan Action

Appeal To...

Appeal To...